Privacy policy

Effective Date: 07/04/2026

This Privacy Policy describes how Amagyaa ("Company," "we," "our," or "us") collects, uses, shares, and protects your personal information when you access or use our website, mobile experiences, and when you interact with our brand through third-party marketplaces including Nykaa, Myntra, and AJIO (collectively, "Aggregator Platforms").

By using our services, you agree to the terms outlined in this Privacy Policy.


1. Scope of Policy

This policy applies to:

  • Our official website
  • Direct purchases made through our website
  • Customer interactions via email, social media, or customer support
  • Purchases and interactions through Aggregator Platforms (Nykaa, Myntra, AJIO)

Note: When you shop via Aggregator Platforms, your data is also governed by their respective privacy policies. We recommend reviewing those policies separately.


2. Information We Collect

a. Information You Provide

  • Full name
  • Email address
  • Phone number
  • Shipping and billing address
  • Order details and preferences

b. Information from Aggregator Platforms

When you purchase Amagyaa products via Nykaa, Myntra, or AJIO, we may receive limited customer data necessary for order fulfillment, including:

  • Order ID and product details
  • Delivery information
  • Customer support queries

We do not receive your payment credentials from these platforms.

c. Automatically Collected Information

  • IP address
  • Browser type and device information
  • Pages visited, session duration
  • Referral URLs

d. Cookies & Tracking

We use cookies, pixels, and similar technologies (including marketing pixels such as Meta/Facebook Pixel or Google Ads tracking) to:

  • Improve user experience
  • Retarget advertisements
  • Analyze performance metrics


3. How We Use Your Information

We process your data for the following purposes:

  • Order processing and fulfillment
  • Customer service and support
  • Personalization of shopping experience
  • Marketing communications (email, SMS, retargeting ads)
  • Inventory and demand forecasting
  • Fraud detection and prevention
  • Compliance with legal obligations


4. Sharing and Disclosure

We do not sell your personal data. We may share your data with:

a. Service Providers

  • Payment gateways (for direct website purchases only)
  • Logistics and delivery partners
  • CRM, email marketing, and analytics tools

b. Aggregator Platforms

When you purchase via Nykaa, Myntra, or AJIO:

  • These platforms act as independent data controllers
  • They may share limited order-related data with us

c. Legal Compliance

We may disclose information if required by law, court order, or regulatory authority.


5. Data Security

We implement industry-standard technical and organizational safeguards, including:

  • SSL encryption
  • Secure payment processing
  • Restricted data access controls

However, no digital transmission or storage system is completely secure.


6. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfill orders
  • Maintain business records
  • Comply with legal obligations


7. Your Rights

Subject to applicable laws (including Indian IT laws and global privacy standards), you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent for marketing
  • Request data portability (where applicable)

To exercise your rights, contact us at: [Insert Email]


8. Third-Party Platforms & Links

Our website and brand presence may link to third-party platforms including Nykaa, Myntra, and AJIO. We are not responsible for their privacy practices. Your interactions on those platforms are governed by their respective policies.


9. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors.


10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted with a revised effective date.


11. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy:

Email: [info@amagyaa.com]
Business Name: Amagyaa
Address: [B-5/3 Okhla Phase 2, Delhi, India 110020]


By accessing our website or purchasing our products (directly or via Aggregator Platforms), you acknowledge that you have read and understood this Privacy Policy.